The Soberful Mastermind
Anyone can stop drinking for a day, a week, a month. It’s staying stopped that’s the problem.
Sobriety is 10% not drinking and 90% emotional sobriety. The Soberful Mastermind is where you learn the 90%.
You’ve done the stopping. More than once.
Nothing was ever holding it in place.
And every time it slipped, you trusted yourself a little less.
12 months of support • Immediate access
Why willpower fails and emotional sobriety works
Thoughts lead to feelings. Feelings lead to behavior. And drinking alcohol is a behavior.Your drinking doesn’t just happen. It starts in your thoughts.
Thoughts → feelings → behavior
Here’s one way it goes. It’s the weekend, the sun is out, and you think it’d be so nice to have a couple of drinks and watch the sunset tonight.
That’s a thought. Then comes the feeling that follows it, which is anticipation. Then the behavior. You have the drink. And there you are, drinking more than you’d planned.
Or maybe it goes the other way.
You’ve had a terrible week. Your boss has been awful, or you’ve had an argument with your partner. And you’re thinking, this isn’t fair. I’m not appreciated.
Then you start feeling the feelings that go with those thoughts. Sad. Angry. Frustrated.
And the thoughts and the feelings lead to a behavior.
Good week or bad week, it adds up to the same thing. Alcohol is the best way to respond to this.
12 months of support • Immediate access
And here’s why willpower can’t win
When you’ve been trying to stop drinking, you’ve been using willpower. And you’ve been using it right at the end. On the behavior.
It’s never going to work. Your thoughts and your feelings are far more powerful than willpower ever can be.
Willpower’s a muscle. It gets fatigued.
Emotional sobriety works on the other part. The thoughts and the feelings.
It works on them so that the last part never happens.
Imagine a train on a track. We divert the train onto a different track, so you get a more helpful behavior out of whatever thoughts and feelings turn up.
And once you’re emotionally sober, that just happens automatically.
About Veronica Valli
Author, podcaster, therapist, coach.
Veronica was addicted to drugs and alcohol by the time she was 18 years old. She turned to alcohol to manage her crippling anxiety and panic attacks. Desperate for help, she went to countless professionals and finally got sober when she was 27.
It wasn't until she understood why she drank the way she did that she was finally able to stop. She became a psychotherapist and has since run a rehab, worked with government and private practice, written three books and hosts the popular Soberful Podcast. She has been sober for over 25 years and, as a sobriety coach, has helped thousands live happy, successful, sober lives.
As Featured In
Introducing
The Soberful Mastermind
WHAT YOU’LL LEARN INSIDE THE MASTERMIND
Simple emotional tools for a sober life that feels calm, steady, and enjoyable.
Across your 12 months, you’ll master the skills that make sobriety stick — the emotional skills nobody ever teaches us.
- Stop cravings and "just one" thoughts
Quiet the mental spiral in minutes. - Handle triggers without spiraling
Stay grounded when emotions hit hard. - Manage stress without needing alcohol
Simple nervous system tools that work instantly. - Set boundaries without guilt
Protect your energy and stop people-pleasing. - Deal with difficult people
Respond instead of react. - Reprogram your thinking
Change the beliefs that fuel the drinking cycle. - Build confidence and self-trust
Follow through on what you say you’ll do. - Feel comfortable and confident socially
Know what to say, what to drink, and how to stay steady. - Create a life you don't want to escape from
Joy. Connection. Freedom. Space to breathe
WHY THIS WORKS
Because we get to the root causes of why you drink — and we retrain the part of your mind that keeps pulling you back.
You’ve tried:
• Cutting back
• Breaks from alcohol
• Willpower
• Podcasts
• Quit-lit
• “Trying harder”
But none of that changes the emotional patterns or the subconscious habits that drive the urge to drink.
Emotional sobriety does.
When you learn how to handle your feelings, calm your nervous system, and reprogram the old patterns in your mind… you simply don’t need alcohol anymore.
And once you don’t need it, sobriety becomes easy. Steady. Natural.
Investment
One-time payment: $997*USD
(Regularly $1997*USD)
or
Three payments of: $399*USD
Compare this to:
- Individual therapy: $150/session × 7 sessions = $1,050
- What you spent on alcohol last year: Probably $2,000+
- The mental energy you're losing to alcohol thoughts: Priceless
What's the real risk here? Spending $997 to potentially transform your life, or losing another year to alcohol and staying exactly where you are?
BONUS! Join in the next
7-days and get:
Bonus One :The 90-day Sober Mindset Journal (90 days of journaling prompts that will shift your mindset into sobriety)
(Value $17)
Bonus Two: The 30-Day “Let Go of Alcohol for Good” Audio guide
Your step-by-step structure to start strong.
(Value $47)
Bonus Three: The Five Pillars of Sobriety Workshop (10 hour recording)
(Value $497)
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Summary
FAQs
Our program is designed to disrupt your current habits and behaviour and introduce new, healthier routines. It involves active participation and applying what you learn—it's about doing, not just understanding. We're confident in our methodology because it’s based on cognitive behavioral principles that have helped many before you. What I teach in this program is based on my clinical experience working in rehab and private practice as a psychotherapist. It’s based on research on the most effective ways to get sober and change habits. And it is the program, habits and methods I used to get to 25 years of sobriety.
We believe that sobriety is like a seesaw and that you need to keep putting weight on the sober end. The more weight (information, knowledge and support) on the sober end means that, eventually, your sobriety will become embedded. If you join this program, you are making a significant commitment to yourself to be sober.
The truth is, we all have struggles. Even if alcohol is no longer a thought in your mind, there are likely difficult areas in your life that you'd love to improve. Everyone can benefit from building better sobriety habits. Check out the testimonials; many people join this program because they are sober but still don't have the lives they want. The real work in alcohol recovery has to do with all the underlying issues we face daily. If you want to improve your relationships, parenting, and career, or if you're unsure of your purpose in life, The Soberful Mastermind will help.
Exactly that. There is no limit on how long you can be a member and no recurring payment. The program will run for a minimum of 12 months.
Every 2nd and 4th Tuesday at 2 pm EST (7 pm UK), 60 minutes. Calls are recorded.
Veronica will usually teach something initially, then take questions and offer coaching.
You will receive a new behaviour change lesson monthly through a pre-recorded video and handout.
We use Facebook as it’s the easiest platform to navigate. We have also found that most community interactions take place there. The Soberful Mastermind is entirely confidential. No one can see what you post in there. None of your Facebook friends will see your membership or anything you write. You do not have to use your real name to create a Facebook account.
You can create an anonymous profile to keep your communications confidential.
Yes.
Tuesdays at 2 pm EST (7 pm UK)
Here’s how it works: every Wednesday, I have Voxer office hours (9 am - 3 pm CST). During that time frame, you can ask any questions you have as a voice or text message. I will answer any questions and help you work through whatever you might be facing in your sober journey. Of course, you can ask me questions whenever you want and I’ll get back to you every Wednesday. Voxer is private and confidential and only answered by Veronica.
Our 7-Day Conditional Satisfaction Guarantee
We understand the commitment it takes to embark on a journey toward sobriety, and we stand confidently behind The Soberful Mastermind. That's why we offer a 7-day conditional satisfaction guarantee.
Here’s how it works:
- Engage Fully: To give the program a fair chance, we ask that you actively engage with all aspects of The Soberful Mastermind for the first 7 days. This includes attending live sessions, completing all assignments in the Getting Started Kit, and participating in community support.
- Evaluate Your Progress: If, after fully engaging for 7 days, you feel the program hasn't met your expectations or you haven't seen any tangible improvements in your journey toward sobriety, we're here to support your next steps.
- Request a Refund: Simply reach out within the first 7 days of the program and show us that you've genuinely engaged but haven't observed the benefits we've promised. You will need to submit all your completed work from the Getting Started Kit. We'll refund your investment in full.
Our confidence in The Soberful Mastermind is complete, and we believe that once you start applying what you learn, the value will be undeniable. This guarantee ensures that you can join us absolutely risk-free. You have everything to gain from this transformative journey and nothing to lose.
BEFORE STOPPING DRINKING
The information on this site and in the Soberful programs are for educational purposes only and are not meant to replace any advice from a healthcare professional. Please consult your healthcare professional before you give up alcohol. Withdrawal from alcohol can be life-threatening and even fatal.